Global Top Brands:- San Francisco Global Brand Consultancy Interbrand released the ‘Best 100 Global Brand 2018’ list on Thursday. According to this, Apple became the world’s top brand by leaving behind Google At the same time, due to data theft dispute, Facebook reached number 8 to 9th. According to the agency, with the growth of 56%, Amazon became the world’s third top brand. It was 5th in the list of 2017.
Apple And Google:- According to the ranking, Apple’s brand value has increased 16%. It has reached $ 214.5 billion (Rs 15.79 lakh crore) from $ 184 billion (Rs 13.57 lakh crore). Apple is America’s first such company with a market cap of $ 100 million, Google’s value at number two has increased by 10% to $ 155.5 billion (Rs 11.23 lakh crore). In 2017, the company’s brand value (Rs 10.4 lakh crore) was pegged.
Amazon And Microsoft:- Amazon is at number three with value of $ 100.8 billion (7.37 lakh crores). Last year, its brand value was $ 64.7 billion (Rs 4.77 lakh crore), Microsoft is at number four, whose brand value was $ 79.9 billion (Rs 5.89 lakh crore) in 2017. This has increased to $ 92.7 billion (Rs 6.84 lakh crore), With brand value of $ 66.3 billion (Rs 4.89 lakh crore), Coca Cola is at number five and Samsung is at sixth position with $ 59.8 billion (Rs 4.41 lakh crore).
Facebook:- After the Cambridge Analytics data scandal, Facebook’s brand value has dropped by 6% and it is ranked 9th in the top brand list. Facebook’s brand value was $ 48.1 billion (Rs 3.54 lakh crore) in 2017, which now stands at $ 45.1 billion (Rs 3.32 lakh crore), According to Interbrand’s Global Chief Executive Charles Travell, all brands have progressed in understanding their customers’ pulse. He told that Alan Musk’s company Tesla Top-100 has been out of the brand, which was included in the list of 2017.